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OpenAsset vs ProjectMark

Two pursuit tools for AEC firms that sit at different points in the process. OpenAsset pairs a digital asset library (Source) with AI-assisted proposal writing (Shred) and Go/No-Go analysis. ProjectMark is a CRM built for construction, tracking relationships, opportunities and pipeline, with voice-enabled AI note taking and contact enrichment. Not like-for-like (our reading). Desk research from vendor pages read Oct 26, 2026; not tested, no winner.

DESK RESEARCH, NOT TESTED. Compiled from vendors' public websites (accessed Oct 26, 2026). Vendor claims are not verified by Means & Methods Lab. No scores or rankings.

In short: OpenAsset (AEC DAM & proposals; no public prices (quote / sales)) vs ProjectMark (Construction CRM; no public prices (quote / sales)). Facts last checked Oct 26, 2026. No winner declared; not tested.

Side by side

OpenAsset vs ProjectMark: vendor-published facts side by side
Sheet rowOpenAssetProjectMark
CategoryAEC DAM & proposalsConstruction CRM
AI role (our label)AI features added to established productAI features added to established product
What it doesDigital asset management (Source) and proposal automation (Shred) with AI search and tagging for AEC pursuits. The homepage (checked Oct 16, 2026) describes one searchable library for project photos, resumes, documents and employee profiles with AI-powered search and automatic tagging; brand governance (a central store of verified assets); AI-assisted proposal writing built from past wins and question-answering over the library; Go/No-Go analysis and pursuit insights; and integrations with Deltek, Unanet, Procore and InDesign (also shown: Word, PowerPoint, Google Docs/Slides, WordPress). It states SOC 2 Type II and GDPR / UK GDPR support. Vendor cites 1,100+ firms (vendor claim). Re-checked Oct 20, 2026: the homepage still describes Source (digital asset management with AI-powered search and tagging; its demo also shows AI facial recognition) and Shred (AI-assisted proposal drafting, AI chat over the firm's content and Go/No-Go pursuit analysis), with integrations for Deltek, Unanet, Procore and InDesign plus Word, PowerPoint, Google Docs and Slides and WordPress. Re-checked Oct 21, 2026: homepage unchanged in substance (Source digital asset management with AI-powered search and tagging and AI facial recognition in its demo; Shred AI-assisted proposal writing from past wins and AI chat over the library; brand governance; Go/No-Go analysis; Deltek, Unanet, Procore and InDesign integrations plus Word, PowerPoint and WordPress; SOC 2 Type II and GDPR / UK GDPR). The 1,100+ firms line and the demo's chart figures are vendor content and not used. Re-checked Oct 23, 2026: homepage unchanged in substance (Source digital asset management with AI search and tagging, Shred AI proposal drafting, brand governance, Go/No-Go, integrations with Deltek, Unanet, Procore, InDesign, Word, PowerPoint, Google Docs and Slides and WordPress); the product demo now shows uploading an RFP to draft a proposal. Customer and demo figures on the page are not used.CRM built for construction with AI built in; vendor states SOC 2 Type II and 10+ integrations. Re-read Oct 17, 2026: the homepage lists voice-enabled AI note taking, business card scanning and contact enrichment on mobile, deal and revenue forecasting, a public API and MCP Connect for AI tools and agents, plus customer-reported survey figures (90% better adoption than their previous CRM, 73% more confidence in go/no-go decisions, 91% better pipeline visibility; vendor-reported, not verified). Re-checked Oct 19, 2026: homepage and plans page unchanged in substance; the homepage names customer stories (KIER Construction, UJAMAA and a 60-year-old architecture firm), and the plans page lists add-ons (additional users, integrations, DataHub storage, on-site training), a five-step enterprise implementation (data preparation, platform setup, QA and testing, training, post-launch) and, on Scale, advanced analytics and forecasting with quarterly business reviews. Re-checked Oct 21, 2026: plans page unchanged in substance (Starter up to 6 users, Scale up to 10, Enterprise 10+, the same add-ons and five-step enterprise implementation). Review-site ratings on the page are not used here. Re-checked Oct 23, 2026: plans page unchanged in substance and now adds an ROI calculator; the integrations page lists native Procore, Vista, BuildingConnected, Gmail, Outlook and Adobe InDesign integrations with Spectrum coming soon, a public API (naming Power BI, Kroo and Mercator.ai), and MCP Connect, which it says brings ProjectMark data into OpenAI/ChatGPT, Claude and Gemini. A footer link addressed to AI tools was not followed or used.
Who it's forAEC marketing and proposal teams.AEC business development teams.
Pricing (as publicly stated)Custom quote / no public prices on pricing page (checked Oct 16 and Oct 19, 2026). The page says price depends on firm size, products chosen (Source and Shred can be bought separately), users and licensing, storage, data volume, integrations and implementation; demo-first buying. The pricing FAQ says implementation covers kickoff, file migration, configuration, workflow setup, training, adoption planning and launch support. Re-checked Oct 20, 2026: unchanged (personalized quote; Source and Shred can be bought separately; demo-first buying; no figures). Re-checked Oct 21, 2026: unchanged (personalized quote by firm size, products, users and licensing, storage, data volume, integrations and implementation; Shred and Source can be bought separately; demo-first buying; no figures). Re-checked Oct 23, 2026: unchanged (personalized quote based on firm size, products, users and licensing, storage, data volume, integrations and implementation; Shred and Source can be bought separately; demo first). The pricing FAQ now recommends using the two together (Source as the source of truth, Shred for project matching, proposal drafting and save-back workflows) and links an ROI guide and ROI calculator. Re-checked Oct 24, 2026: unchanged (personalized quote based on firm size, products, users and licensing, storage, data volume, integrations and implementation; Shred and Source can be bought separately; no figures). Re-checked Oct 26, 2026: unchanged (personalized quote based on firm size, products, users and licensing, storage, data volume, integrations and implementation; Source and Shred can be bought separately; demo-first buying).No public prices on the plans page (checked Oct 16, 2026): Starter (up to 6 users) and Scale (up to 10 users) are "Request pricing", Enterprise (10+ users) is "Talk to our team"; the page says implementation, support and enrichment credits are included and lists integrations (Vista, Procore, BuildingConnected, Adobe InDesign) as paid add-ons. Implementation packages are also "Request pricing". Confirm current pricing with the vendor. Re-checked Oct 17 and Oct 19, 2026: unchanged. Re-checked Oct 21, 2026: unchanged (Request pricing on Starter and Scale, Talk to our team on Enterprise; integrations remain paid add-ons). Re-checked Oct 23, 2026: unchanged (Starter up to 6 users and Scale up to 10 are Request pricing, Enterprise 10+ is Talk to our team; integrations remain paid add-ons; implementation packages Request pricing). Re-checked Oct 24, 2026: unchanged (Starter up to 6 users and Scale up to 10 are Request pricing, Enterprise 10+ is Talk to our team; Vista, Procore, BuildingConnected and Adobe InDesign integrations remain paid add-ons). Re-checked Oct 26, 2026: unchanged (Starter up to 6 users and Scale up to 10 users are Request pricing; Enterprise 10+ users is Talk to our team; integrations are paid add-ons).
User reviewsNo reviews yet. Read or writeNo reviews yet. Read or write
Vendor links
Sources

Facts last checked: Oct 26, 2026. Prices change; check the vendor page before relying on them.

Where the vendor descriptions differ

  • What each sells (vendor wording): OpenAsset calls itself the growth platform built for the built world, bringing insights, digital asset management and proposal writing into one place. ProjectMark calls itself the smartest CRM built for construction, for managing opportunities, relationships, tasks and data.
  • Proposals vs pipeline: OpenAsset's Shred drafts proposals from past wins and answers questions over the firm's library; Source holds project photos, resumes, documents and employee profiles with AI-powered search and tagging. ProjectMark covers the pipeline side: opportunities, contacts, forecasting and, on Scale, advanced analytics.
  • Go/No-Go: both touch the decision. OpenAsset lists Go/No-Go analysis and pursuit insights. ProjectMark's pages as read mention go/no-go only in customer-reported survey results, which we do not use; its pipeline tracking and forecasting are the closest feature.
  • AI: OpenAsset lists AI search and tagging, AI-assisted proposal writing and AI chat over the library. ProjectMark lists voice-enabled AI note taking, business card scanning with contact enrichment, and MCP Connect for AI tools and agents.
  • Integrations: OpenAsset names Deltek, Unanet, Procore and InDesign. ProjectMark names Vista, Procore, BuildingConnected and Adobe InDesign as paid add-ons on its plans page.
  • Pricing (checked Oct 26, 2026): neither publishes prices. OpenAsset quotes on firm size, products (Source and Shred can be bought separately), users, storage, data volume, integrations and implementation, demo first. ProjectMark's Starter (up to 6 users) and Scale (up to 10 users) are Request pricing and Enterprise (10+) is Talk to our team, with implementation, support and enrichment credits included.
  • Not used here: OpenAsset's firm count and ProjectMark's customer-reported survey percentages and customer stories (vendor content).

Paraphrased from the sources listed above. Vendor claims are reported as claims.

What users say

The facts above come from vendor websites. Whether either tool is any good for your work is something only people who use them can say. These are member reviews, all ratings shown, never edited or removed for being negative.

Used either of these? Share your take

Good or bad, an honest review from an estimator, PM or super helps the next team more than another vendor demo. You post under a handle; your email is never shown.

Questions to ask in your review

  • Whether your gap is finding and reusing proposal content, tracking relationships and pipeline, or both
  • How either connects to your ERP or the other system if you run both
  • What you actually pay, and on what basis (neither publishes full prices)
  • What did you use it for, on what kind of work and project size?
  • How long did setup and training take, and who on your team did it?
  • What does it cost you in practice, compared with what the sales call said?

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