TopBuilder vs Unanet (Construction)

• Scope: TopBuilder describes one platform with TopBuilder CRM (leads, bids, proposals and client communication), ContractorBI (real-time financial and project dashboards and forecasts), Construction Data Services (unifying ERP, project management, estimating and CRM data) and a free iOS and Android app; its menu also lists Bid Management, Proposals & Documents and Email Marketing. Unanet's construction page describes "construction growth" across relationships, opportunities, pursuits and market signals, with three construction products: Unanet CRM (relationships, pipeline and proposals), Champ (an AI engine for answers, advice and agentic workflows) and ProposalAI (proposal drafts built on CRM data).
• Who it is for (vendor framing): TopBuilder has pages for CFOs and controllers, specialty contractors, general contractors, roofing contractors, electricians and plumbers. Unanet names business development, marketing, construction executives, and project and client leaders.
• AI: the TopBuilder pages we read do not describe AI features (its page title calls it "the most intelligent construction CRM"), so it stays Not AI-first. Unanet says Champ connects context across Unanet and connected systems to answer questions and run agentic workflows, announces Champ Agents, powered by Wyatt, as the new AI experience for Unanet CRM, and says ProposalAI drafts proposals from opportunity data, past performance, people and firm knowledge; its Champ AI page says inputs and outputs are not used to train publicly available AI models and every output requires human review (vendor statements). Unanet stays AI features added to an established product.
• Financial reporting: TopBuilder's ContractorBI is pitched at finance leaders, with dashboards for revenue, project schedule and financial performance, Excel workbook import and a free 14-day trial. Unanet's construction page centers on pipeline and pursuits; its CRM overview describes pipeline dashboards and revenue forecasting, and the CRM shares a platform and data lake with Unanet's ERP, whose products in its navigation are for government contractors and A&E firms.
• Integrations: TopBuilder lists Procore (syncing accounts, contacts, jobs, bid opportunities, documents, estimates, budget items and job cost data), Acumatica, BuildingConnected, Sage, STACK, Viewpoint Spectrum and B2W, and its CRM FAQ mentions QuickBooks. Unanet's construction FAQ names Deltek, Sage 100, Sage 300, Viewpoint, Procore and Trimble Construction, and the CRM is reached through an Outlook plug-in, mobile app and web app.
• Pricing (checked Oct 20, 2026): neither publishes prices. TopBuilder's /pricing returns a not-found page and it routes to Request Demo, with ContractorBI on a free 14-day trial. unanet.com/pricing returns not found; the construction page offers Get started, See Unanet in action and Explore ChampAI.
• Not used here: TopBuilder's "trusted by hundreds of specialty contractors" line, star-rated reviewer quotes, ContractorBI's top-quartile performance claims and the STACK five-times-faster claim; Unanet's 25+ years, 40% of ENR Top 100 and largest-market-share claims, ProposalAI's speed and volume figures and customer quotes. Neither tool has been tested by Means & Methods Lab.

Paraphrased from the sources listed above. Vendor claims are reported as claims.