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ServiceTitan vs Workiz

Two quote-only field service platforms for the trades, both with AI that answers calls and books jobs. ServiceTitan covers residential and commercial trades with Titan Intelligence, the Atlas assistant and an AI Virtual Agent sold as a Pro product. Workiz targets home service businesses from growing teams to franchises, with Genius AI features on higher plans and Genius Answering as an add-on. Desk research from vendor pages read Oct 27, 2026; not tested, no winner.

DESK RESEARCH, NOT TESTED. Compiled from vendors' public websites (accessed Oct 27, 2026). Vendor claims are not verified by Means & Methods Lab. No scores or rankings.

In short: ServiceTitan (Field service management for the trades with built-in AI (Titan Intelligence, Atlas, AI Virtual Agent); no public prices (quote / sales)) vs Workiz (Field service management with Genius AI answering and marketing; no public prices (quote / sales)). Facts last checked Oct 27, 2026. No winner declared; not tested.

Side by side

ServiceTitan vs Workiz: vendor-published facts side by side
Sheet rowServiceTitanWorkiz
CategoryField service management for the trades with built-in AI (Titan Intelligence, Atlas, AI Virtual Agent)Field service management with Genius AI answering and marketing
AI role (our label)AI features added to established productAI features added to established product
What it doesField service and contractor management software for residential and commercial trades (HVAC, plumbing, electrical, roofing, garage door, chimney, septic, pest control and others, plus commercial mechanical, refrigeration and fire and life safety), covering call booking, dispatching, scheduling, invoicing, pricebook, mobile estimates, payroll, memberships, marketing, reporting, accounting and inventory, with add-on Pro products (Marketing, Contact Center, Pricebook, Fleet, Scheduling, Dispatch and Field Pro). Its Titan Intelligence page (read Oct 18, 2026) groups its AI as Atlas, Ads Optimizer (feeds ServiceTitan revenue data into Google Ads), Job Value Predictor, Second Chance Leads (flags unbooked calls that a call back might save), Price Insights in Pricebook Pro (compares your price for a service with the regional average selling price), a quarterly Benchmark Report, Review Response Generator, Invoice Summary and Invoice Email generators, and Risky Driver Detection in Fleet Pro. Atlas, described as an AI sidekick, answers technicians' questions from ServiceTitan data and, with Field Pro, from equipment manuals, spec sheets and installation guides, and helps with troubleshooting; Atlas in the office is listed as coming soon. The AI Virtual Agent page describes a native voice and SMS agent that books calls straight to the dispatch board from ServiceTitan data and your business rules, confirms and reschedules appointments, transfers to a live CSR when needed and logs summaries and transcripts; ServiceTitan says it works with Contact Center Pro or another phone system. Vendor claims, not verified by us: over 100,000 contractors, and about 20 minutes to implement the AI Virtual Agent. Re-read Oct 19, 2026: unchanged; Atlas in the Office is still marked coming soon. Re-checked Oct 21, 2026: unchanged in substance; Atlas in the Office is still marked coming soon, the Pro menu now names Field Pro as formerly Sales Pro, and the products menu lists FieldRoutes, Aspire, Convex and Conduit alongside ServiceTitan. Re-checked Oct 23, 2026: Atlas in the Office is still marked coming soon. The Titan Intelligence page lists upcoming features (Integration Errors Assistant, Automated Invoice Capture, Automated Proposal Templates, Audience Assistant, Email Content Generator, GPS Enabled Timesheets, TI Chat Assistant), and the AI Virtual Agent page lists SMS texting (exclusive to ServiceTitan tracking numbers), a self-serve knowledge base, multiple agents per account and outbound lead response. Pilot booking-rate figures and customer quotes are vendor material and not used. Re-checked Oct 25, 2026: homepage and pricing page unchanged in substance (residential and commercial trades; real-time costing and predictive insights; accounting and billing automation; Pricebook Pro among Pro products). Outcome figures on the homepage are vendor claims and not used. Re-checked Oct 27, 2026 (also read for a compare): homepage, pricing and AI Virtual Agent pages unchanged in substance. The AI Virtual Agent page has moved from /features/pro/voice-agent to /features/pro/virtual-agent (the old URL redirects); links updated.Field service management software for home service and trade businesses, from growing teams to multi-location companies and franchises: scheduling, jobs, estimates and invoices, online payments, estimate deposits and consumer financing, client portal, price book, service areas, built-in reports, subcontractor management, QuickBooks Online sync, an integrated phone system and, on higher plans, multi-location management, roles and permissions, service plans, inventory, flat rate, checklists, multi-day jobs, franchise management, purchase orders, Zapier and an open API. Its Genius AI (pricing and Genius Answering pages, read Oct 18, 2026): Genius Leads and Genius Scheduling on the Pro and Ultimate plans; Genius Call insights and Smart messaging in its phone system; and the Genius Phone, Genius Answering and Genius Marketing add-ons. Genius Answering answers calls, emails, SMS, lead sources and website forms 24/7 in English, Spanish or French, books, reschedules or cancels jobs, answers questions on services, pricing and policies, collects details for technicians, live-transfers calls to your team and lets you set custom greetings, questions and answers; you can listen to calls or read summaries. Genius Marketing covers blast and automated campaigns, an AI writer and designers, and a reputation manager. Re-read Oct 19, 2026: unchanged in substance. Re-checked Oct 21, 2026: the pricing page still lists Standard (5 automations), Pro (10 automations, Genius leads and Genius scheduling) and Ultimate (30 automations, open API, franchise management) and the Genius Phone and Answering add-ons, all behind Request pricing. Re-checked Oct 23, 2026: plan structure unchanged (Standard with 5 automations, Pro with 10 plus Genius leads and Genius scheduling and new custom reports, Ultimate with 30 plus franchise management, open API, equipment tracking and purchase orders); the comparison table labels them for growing teams, mid-size teams and multi-location larger teams and franchises. The Genius Answering page adds that you can pick the voice and that it greets clients by name using their job history. Its revenue-lift headline and customer quotes are vendor material and not used. Re-checked Oct 25, 2026: homepage and pricing page unchanged in substance (AI call answering, scheduling, dispatch, good-better-best quoting, payments and campaigns; Genius Phone, Genius Answering and Genius Marketing add-ons; Genius leads and Genius scheduling on higher plans). The user-count line is a vendor claim and not used. Re-checked Oct 27, 2026 (also read for a compare): homepage, pricing and Genius Answering pages unchanged in substance (calls, emails, SMS, lead sources and website forms answered 24/7 in English, Spanish or French, with live transfer and a choice of voice).
Who it's forResidential and commercial service, replacement and construction contractors in HVAC, plumbing, electrical and other trades, from growing shops to enterprise and franchise groups.Home service and trade businesses, including HVAC and appliance repair, from growing teams to multi-location companies and franchises.
Pricing (as publicly stated)No public prices. The pricing page (read Oct 18, 2026; unchanged Oct 19, 2026) describes per-technician pricing across three packages, Starter, Essentials and The Works, each behind a Request Pricing button, and a demo form that asks for industry and number of technicians. Pro products, including the AI Virtual Agent, carry no prices on the pages we read. Confirm with ServiceTitan. Re-checked Oct 21, 2026: unchanged (Starter, Essentials and The Works, each Request Pricing). Re-checked Oct 23, 2026: unchanged (Starter, Essentials and The Works with per-technician pricing by request; no figures). Re-checked Oct 25, 2026: unchanged (Starter, Essentials and The Works with per-technician pricing by request; no figures). Re-checked Oct 27, 2026: unchanged (Starter, Essentials and The Works, each Request Pricing; no figures).No public prices. The pricing page (read Oct 18, 2026) lists Standard, Pro and Ultimate plans behind a Request pricing button and the Genius Phone, Answering and Marketing add-ons with no prices shown; its FAQ says annual plans are discounted compared with monthly billing (no plan figures given; unchanged at our Oct 19, 2026 re-check) and offers a 7-day free trial with no credit card. Card readers are sold separately. Confirm with Workiz. Re-checked Oct 21, 2026: still no plan prices; the FAQ still offers a 7-day free trial with no credit card; it now also states an annual-billing savings amount (a savings statement, not a plan price, so not repeated here). Re-checked Oct 23, 2026: still no plan prices (Standard, Pro and Ultimate behind Request pricing; Genius Phone, Answering and Marketing add-ons unpriced); the FAQ still offers a 7-day free trial and an annual-billing saving, and the page notes subscription prices exclude sales tax. Re-checked Oct 25, 2026: still no plan prices (Standard, Pro and Ultimate behind Request pricing; Genius add-ons unpriced). Re-checked Oct 27, 2026: still no plan prices (Standard, Pro and Ultimate with 5, 10 and 30 automations behind Request pricing; Genius add-ons unpriced; 7-day free trial).
User reviewsNo reviews yet. Read or writeNo reviews yet. Read or write
Vendor links
Sources

Facts last checked: Oct 27, 2026. Prices change; check the vendor page before relying on them.

Where the vendor descriptions differ

  • What each sells (vendor wording): ServiceTitan lists call booking, dispatching, scheduling, invoicing, pricebook, mobile estimates, payroll, memberships, marketing, reporting, accounting and inventory, with add-on Pro products. Workiz lists scheduling, jobs, estimates and invoices, payments and financing, a client portal, price book, an integrated phone system, subcontractor management and, on higher plans, multi-location and franchise management, inventory, purchase orders and an open API.
  • AI call answering: ServiceTitan's AI Virtual Agent books calls straight to the dispatch board, transfers to a live person when needed, and lists SMS support, a knowledge base and outbound support; it works with Contact Center Pro or another phone system. Workiz's Genius Answering answers calls, emails, SMS, lead sources and website forms 24/7 in English, Spanish or French, with live transfer and a choice of voice.
  • Other AI: ServiceTitan's Titan Intelligence page lists Atlas for technicians, Job Value Predictor, Second Chance Leads, Price Insights and other tools. Workiz lists Genius Leads and Genius Scheduling on Pro and Ultimate, plus Genius Phone and Genius Marketing add-ons.
  • Who they name: ServiceTitan names residential and commercial trades, including HVAC, plumbing, electrical, roofing and commercial mechanical and fire and life safety. Workiz names home service and trade businesses from growing teams to multi-location companies and franchises.
  • Pricing (checked Oct 27, 2026): both are quote-only. ServiceTitan lists Starter, Essentials and The Works, each behind Request Pricing. Workiz lists Standard (5 automations), Pro (10) and Ultimate (30) behind Request pricing, with add-ons unpriced and a 7-day free trial. See each tool page for detail.
  • Not used here: ServiceTitan's contractor counts and setup-time claims, Workiz's user counts and revenue-lift headline, and both vendors' customer quotes (vendor content).

Paraphrased from the sources listed above. Vendor claims are reported as claims.

What users say

The facts above come from vendor websites. Whether either tool is any good for your work is something only people who use them can say. These are member reviews, all ratings shown, never edited or removed for being negative.

Used either of these? Share your take

Good or bad, an honest review from an estimator, PM or super helps the next team more than another vendor demo. You post under a handle; your email is never shown.

Questions to ask in your review

  • What either costs for your number of technicians or users, and what the AI call-answering add-ons cost on top
  • Whether you need commercial-trade depth and in-platform payroll and accounting, or a lighter home service setup
  • How each AI agent handles your call scripts, service areas and escalation rules in practice
  • What did you use it for, on what kind of work and project size?
  • How long did setup and training take, and who on your team did it?
  • What does it cost you in practice, compared with what the sales call said?

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