Roofr vs Jobber
Two business-management platforms for small contractors that both sell an AI receptionist add-on, but Roofr is built for residential roofers and sells its own aerial roof measurement reports, while Jobber is a general home service platform with no measurement reports, so this is only partly like-for-like. Desk research from vendor sites read Nov 2, 2026; no winner.
In short: Roofr (Roofing CRM with aerial roof measurement reports; vendor publishes prices) vs Jobber (Home service field management with Jobber AI and an AI Receptionist; vendor publishes prices). Facts last checked Nov 2, 2026. No winner declared; desk research from vendor sites.
Side by side
| Sheet row | Roofr | Jobber |
|---|---|---|
| Category | Roofing CRM with aerial roof measurement reports | Home service field management with Jobber AI and an AI Receptionist |
| AI role (our label) | AI features added to established product | AI features added to established product |
| What it does | Roofing software that pairs aerial roof measurement reports with a CRM (job boards, proposals, e-signatures, invoices and payments, material ordering through ABC Supply, QXO and SRS, CompanyCam and QuickBooks integrations). Roofr Reports are ordered by address from aerial imagery and include pitch, squares, edges, a waste factor and material lists; Roofr says every report goes through a multi-check system and at least one Roofr expert reviews each report before delivery, that paid-plan reports are guaranteed in 2 hours or less, and that it is the only service that lets you edit a finished report (vendor claims). A DIY tool lets you draw your own report from aerial, drone or blueprint images. The AI on the pages we read is outside the measurement step: an AI Receptionist add-on that answers calls 24/7, books appointments, gives quotes and creates job cards (its FAQ says setup takes about 10 minutes by call forwarding to a dedicated number, returning customers are routed to a human, and it introduces itself as your business, noting some callers will know it is AI), and Roofr Sites (Beta), described as AI-built websites. The Instant Estimator gives homeowners a roof estimate from their address based on the contractor's pricing. Testimonials and ratings on the pages are not used. | Field service management software for home service businesses in 50+ industries including HVAC, plumbing and landscaping: online booking, quotes, invoices and online payments, scheduling and route optimization, a client hub, two-way texting, automations, job costing, time tracking with geofenced visit timers, receipt capture into job expenses, QuickBooks Online and Xero sync and an app marketplace of 100+ tools. Its AI page is organized around Custom Report Builder, Automations (Jobber suggests automations and can send follow-ups, draft quotes and flag high-value jobs), Rewrite for client messages, AI Receptionist, Voice (100+ tasks hands-free from the mobile app, with note translation for field workers) and Recommendations (business advice from your data and patterns across home service companies); Jobber AI also works as a chat assistant on web and mobile. Receptionist answers calls and texts 24/7, books visits using your online booking settings, creates work requests or takes messages, texts back callers who hang up, transfers the call or texts you on keywords you choose (for example burst pipe or no heat), and logs a summary, transcript and recording of each conversation; calls and texts can be switched on separately and existing numbers kept through call forwarding. The Receptionist page lists a Receptionist Companion, which drafts paperwork while you take a call, as coming soon. User counts, call-handling figures and quotes are vendor content and are not used. |
| Who it's for | Residential roofing contractors, from owner-operators to growing multi-crew teams. | Home service pros and small to mid-size field teams: HVAC, plumbing, electrical, landscaping, cleaning, painting and similar trades. |
| Pricing (as publicly stated) | Published on roofr.com/pricing; reports are always pay per report. Starter $0 per month with $19 measurement reports delivered in 24 hours or less and ESX files at $12 per report; Measure+ $109 a month for 6-hour delivery or $169 for 2-hour delivery billed monthly ($95 or $145 billed annually, per the page's price data and comparison table), with $13 reports, ESX files at $10, material calculations and CSV downloads; Essentials $249 per month ($209 billed yearly) with $13 reports in 2 hours or less; Scale $349 per month ($299 billed yearly). A Roofr Report + ESX bundle is $31 on Starter and $23 on paid plans; DIY reports $2 to $4.50 per image. Add-ons: Instant Estimator $149 per month ($125 yearly), Roofr Sites and AI Receptionist $99 per month each ($85 yearly), SMS texting $49 a month. The AI Receptionist FAQ says $99 a month includes 200 minutes of calls, no contract or setup fee, overages currently not charged, available on any plan including Starter, and free for Essentials and Scale customers until the end of 2026, with billing from Jan 1, 2027 unless cancelled (vendor terms). Seats conflict: plan cards list unlimited users and the pricing FAQ says Roofr does not charge per seat, while the homepage FAQ says Starter includes 3 seats, Essentials 5 and Scale unlimited; confirm with Roofr. | Published on getjobber.com/pricing, with three billing options (monthly with no commitment, monthly on a 1-year commitment, or annual prepaid, quoted per month; the toggle says save up to 25% with annual billing) and prices that rise with team size. For one user: Core $49 / $39 / $29; Connect $139 / $119 / $99; Grow $199 / $169 / $149. Team-size bundles: Connect with 5, 10 or 15 users at $199, $299 or $399 a month ($149, $229 or $299 billed annually); Grow with 5, 10 or 15 users at $299, $399 or $499 ($229, $299 or $399 billed annually); Plus from $499 / $439 / $399 with 5 users, and with 10 or 15 users at $599 or $699 a month ($449 or $529 billed annually). A user is anyone who accesses the account to view or manage the schedule; added users are $29 a month each. Add-ons: Jobber AI Receptionist $29 a month (also listed among Plus features), Marketing Suite $99 a month and Sales Pipeline $49 a month. Payments: card processing 2.9% + 30 cents, Tap to Pay 2.7% + 30 cents, ACH 1%. 14-day free trial of Grow with no credit card; annual prepaid is non-refundable; franchise and multi-location pricing via its Partnerships team. Confirm current terms and usage limits with Jobber. |
| User reviews | No reviews yet. Read or write | No reviews yet. Read or write |
| Vendor links | ||
| Sources |
Facts last checked: Nov 2, 2026. Prices change; check the vendor page before relying on them.
Where the vendor descriptions differ
- Partly like-for-like: both run the office side of a small trade business (leads, quotes or proposals, scheduling, invoices and payments). Roofr is roofing-only and pairs that CRM with measurement reports and material ordering; Jobber covers 50+ home service industries such as HVAC, plumbing and landscaping.
- Measurements: Roofr sells aerial roof reports ordered by address (pitch, squares, edges, waste factor and material lists) and says a Roofr expert reviews each report before delivery (vendor claim), plus a DIY tool for drawing your own report. Jobber's pages list no roof measurement product.
- AI receptionist: Roofr's AI Receptionist answers calls 24/7, books a home visit with new callers, can give a ballpark quote by phone when the Instant Estimator add-on is on, routes repeat customers to a person and puts the caller's details in the CRM. Jobber's Receptionist answers calls and texts 24/7, books visits from your online booking settings, creates requests or takes messages, transfers or alerts you on keywords you choose, and logs a summary, transcript and recording of each conversation.
- Other AI: Roofr lists Roofr Sites (Beta), described as AI-built websites. Jobber lists Jobber AI as a chat assistant, a Custom Report Builder, suggested automations, Rewrite for client messages, Voice for hands-free tasks in the mobile app and Recommendations.
- Office tools: Roofr lists job boards, proposals with e-signatures, invoices and payments, material ordering through ABC Supply, QXO and SRS, and CompanyCam and QuickBooks integrations. Jobber lists online booking, quotes, invoices and payments, scheduling and route optimization, a client hub, two-way texting, job costing, time tracking and QuickBooks Online and Xero sync.
- Pricing (vendor pages read Nov 2, 2026): Roofr has a $0 Starter plan with pay-per-report measurements ($19 on Starter, $13 on paid plans) and paid plans from $109 a month; its AI Receptionist is $99 a month with 200 minutes of calls, no contract. Jobber's plans start at Core $29 a month billed annually ($49 month to month) for one user, and its AI Receptionist add-on is $29 a month.
- Not used here: ratings, customer counts, testimonials and conversion or response-rate figures (vendor material). Facts for both come from vendor websites (desk research).
Paraphrased from the sources listed above. Vendor claims are reported as claims.
What users say
The facts above come from vendor websites. Whether either tool is any good for your work is something only people who use them can say. These are member reviews, all ratings shown, never edited or removed for being negative.
Roofr
No reviews yet. Used Roofr? Yours would be the first.
Jobber
No reviews yet. Used Jobber? Yours would be the first.
Used either of these? Share your take
Good or bad, an honest review from an estimator, PM or super helps the next team more than another vendor demo. You post under a handle; your email is never shown.
Questions to ask in your review
- Whether a roofing company needs Roofr's measurement reports and supplier ordering or a general field service tool that covers other trades too
- How each receptionist handles storm-season call volume and urgent leak calls for your business
- What did you use it for, on what kind of work and project size?
- How long did setup and training take, and who on your team did it?
- What does it cost you in practice, compared with what the sales call said?
- Where does it fall short, and what would make you switch?
How reviews work: review guidelines and methodology. All reviews: reviews hub.
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