ServiceTitan vs Knowify
Two platforms for trade contractors built around different kinds of work. Not like-for-like (our reading): ServiceTitan is field service management for residential and commercial trades (call booking, dispatch, pricebook, memberships, marketing) with built-in AI under Titan Intelligence, Atlas and an AI Virtual Agent, sold per technician by quote; Knowify is QuickBooks-first project and service management for trade contractors (estimates, change orders, AIA billing, job costing) with published plans and an AI Connector for outside assistants. Desk research from vendor sites read Nov 4, 2026; no winner.
In short: ServiceTitan (Field service management for the trades with built-in AI (Titan Intelligence, Atlas, AI Virtual Agent); no public prices (quote / sales)) vs Knowify (Trade contractor job management; vendor publishes prices). Facts last checked Nov 4, 2026. No winner declared; desk research from vendor sites.
Side by side
| Sheet row | ServiceTitan | Knowify |
|---|---|---|
| Category | Field service management for the trades with built-in AI (Titan Intelligence, Atlas, AI Virtual Agent) | Trade contractor job management |
| AI role (our label) | AI features added to established product | AI features added to established product |
| What it does | Field service and contractor management software for residential and commercial trades (HVAC, plumbing, electrical, roofing, garage door, chimney, septic, pest control and others, plus commercial mechanical, refrigeration and fire and life safety), covering call booking, dispatching, scheduling, invoicing, pricebook, mobile estimates, payroll, memberships, marketing, reporting, accounting and inventory, with add-on Pro products (Marketing, Contact Center, Pricebook, Fleet, Scheduling, Dispatch and Field Pro, formerly Sales Pro). The products menu also lists FieldRoutes, Aspire, Convex and Conduit. Its Titan Intelligence page groups its AI as Atlas, Ads Optimizer (feeds ServiceTitan revenue data into Google Ads), Job Value Predictor, Second Chance Leads (flags unbooked calls that a call back might save), Price Insights in Pricebook Pro (compares your price for a service with the regional average selling price), a quarterly Benchmark Report, Review Response Generator, Invoice Summary and Invoice Email generators, and Risky Driver Detection in Fleet Pro, and lists upcoming features (Integration Errors Assistant, Automated Invoice Capture, Automated Proposal Templates, Audience Assistant, Email Content Generator, GPS Enabled Timesheets, TI Chat Assistant). Atlas, described as an AI sidekick, answers technicians' questions from ServiceTitan data and, with Field Pro, from equipment manuals, spec sheets and installation guides, and helps with troubleshooting; Atlas in the Office is marked coming soon. The AI Virtual Agent page describes a native voice and SMS agent that books calls straight to the dispatch board from ServiceTitan data and your business rules, confirms and reschedules appointments, transfers to a live CSR when needed and logs summaries and transcripts; it lists SMS texting (exclusive to ServiceTitan tracking numbers), a self-serve knowledge base, multiple agents per account and outbound lead response, and ServiceTitan says it works with Contact Center Pro or another phone system. Contractor counts, implementation-time and outcome percentages and customer quotes are vendor claims and are not used. | Project and service management software for trade contractors, billed as QuickBooks-first, from estimates to AIA billing and job costing. Features listed: estimating, proposals and contracts, change orders, RFIs and submittals, scheduling, time tracking, subcontractor and inventory management, daily logs, dispatch, AIA billing, budgeting, prevailing wage, job costing and fleet tracking, with U.S.-based onboarding and support. AI: the menu lists Knowify AI, an AI Connector and a Prompt library; the homepage says the AI Connector links Knowify to Claude, ChatGPT and other AI tools so you can ask about job margins, billing, labor and collections based on your Knowify projects. The pricing table lists the AI Connector on Advanced and Enterprise (not Core) and Custom Forms ("powered by Knowify AI") on Enterprise only. Customer quotes are not used. |
| Who it's for | Residential and commercial service, replacement and construction contractors in HVAC, plumbing, electrical and other trades, from growing shops to enterprise and franchise groups. | Commercial and residential trade contractors (electrical, plumbing, HVAC, painting, concrete, excavating, and more). |
| Pricing (as publicly stated) | No public prices. The pricing page describes per-technician pricing across three packages, Starter, Essentials and The Works, each behind a Request Pricing button, and a demo form that asks for industry and number of technicians. Pro products, including the AI Virtual Agent, carry no prices on the pages we read. Confirm with ServiceTitan. | Tiered: Core, Advanced, Enterprise. Homepage says plans start at $99/month; the pricing page shows Core at $99 or $149/month (includes 1 user) and Advanced at $329 or $399/month (includes 10 users) depending on yearly vs monthly billing; each additional user $29/month; Enterprise (Talk to us) adds unlimited users and priority support. The plan table lists 1, 3 and 5 included one-on-one onboarding sessions on Core, Advanced and Enterprise. Add-ons on the same page: Service Pro (real-time dispatching, equipment history, appointment reminders, inventory, payment processing) shown at $99 and $199/month (confirm which applies to your billing term); live vehicle tracking through FleetSharp from $25 or $35 per vehicle per month, with Fleet Essentials $25, Fleet Safety $45 (adds an AI dashcam with AI safety alerts and driver coaching) and Fleet Safety+ $60 (adds a rear camera) per vehicle per month; equipment tracking $19 per unit per month; tool tracking $99/month for unlimited tools (requires at least one tracked vehicle); hardware sold at cost on annual plans and included free on 2- and 3-year terms (tool tags $16, driver fobs $15). 14-day free trial. |
| User reviews | No reviews yet. Read or write | No reviews yet. Read or write |
| Vendor links | ||
| Sources |
Facts last checked: Nov 4, 2026. Prices change; check the vendor page before relying on them.
Where the vendor descriptions differ
- Starting point: ServiceTitan lists call booking, dispatching, scheduling, invoicing, pricebook, mobile estimates, payroll, memberships, marketing, reporting, accounting and inventory, with Pro add-ons such as Marketing, Contact Center, Pricebook, Fleet, Scheduling, Dispatch and Field Pro. Knowify lists estimating, proposals and contracts, change orders, RFIs and submittals, scheduling, time tracking, subcontractor and inventory management, daily logs, dispatch, AIA billing, budgeting, prevailing wage and job costing, with a Service Pro add-on for real-time dispatching and equipment history.
- Who each names: ServiceTitan names residential and commercial service, replacement and construction contractors in HVAC, plumbing, electrical and other trades, up to enterprise and franchise groups. Knowify names commercial and residential trade contractors such as electrical, plumbing, HVAC, painting, concrete and excavating.
- AI (vendor statements): ServiceTitan's Titan Intelligence groups features such as Ads Optimizer, Job Value Predictor, Second Chance Leads, Price Insights and invoice and review-response generators; Atlas answers technicians' questions from ServiceTitan data, and the AI Virtual Agent books calls by voice and SMS straight to the dispatch board. Knowify's AI Connector links the account to Claude, ChatGPT and other AI tools to ask about margins, billing, labor and collections, on Advanced and Enterprise; Custom Forms powered by Knowify AI are on Enterprise.
- Pricing (read Nov 4, 2026): ServiceTitan publishes no prices; its pricing page describes per-technician pricing across Starter, Essentials and The Works behind Request Pricing. Knowify lists Core at $99 or $149 a month (1 user) and Advanced at $329 or $399 a month (10 users) depending on yearly or monthly billing, $29 a month per added user, Enterprise listed as Talk to us, and a 14-day free trial. See each tool page for detail.
- Not used here: contractor counts, implementation-time and outcome percentages, and customer quotes (vendor material). Facts for both tools come from vendor websites (desk research).
Paraphrased from the sources listed above. Vendor claims are reported as claims.
What users say
The facts above come from vendor websites. Whether either tool is any good for your work is something only people who use them can say. These are member reviews, all ratings shown, never edited or removed for being negative.
ServiceTitan
No reviews yet. Used ServiceTitan? Yours would be the first.
Knowify
No reviews yet. Used Knowify? Yours would be the first.
Used either of these? Share your take
Good or bad, an honest review from an estimator, PM or super helps the next team more than another vendor demo. You post under a handle; your email is never shown.
Questions to ask in your review
- Whether your work is mostly service calls and maintenance agreements or bid projects with change orders and AIA pay apps
- What ServiceTitan costs for your technician count and which Pro add-ons you would need
- How each handles a shop that runs both service and project work
- What did you use it for, on what kind of work and project size?
- How long did setup and training take, and who on your team did it?
- What does it cost you in practice, compared with what the sales call said?
How reviews work: review guidelines and methodology. All reviews: reviews hub.
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